Are Set Photos Spoiling Movies?
There’s always so much excitement-especially in the summer-when it comes to upcoming movies. When I was a kid, the first thing I saw every time a movie I wanted to see that was coming out was the poster and when the trailer premiered. This meant that the longest I would ever have to wait for a movie would be about six months. It also meant that the most footage of the movie I would actually see was two or three minutes max depending on how many different ways the trailer was edited.
Things are a bit different now…
I mean, everyone already knows what Marvel is going to do up to the year 2020!!
Look, we’re all guilty of this one way or the other; myself included. We get really excited and emotional when a new movie based on our interests is coming out. We think we want to see more. But by the time we actually see the movie, so much has been revealed that we know everything that’s going to happen and/or it’s such a let-down because the expectations are so high going in.
People camp out like the rock and roll groupies of old on these movie sets just itching to post unofficial set photos so all the movie nerds (again, myself included), can weigh in on their theories, protests, and approvals. Some of these people even post videos!
Early trailers are broken down frame-by-frame by superfans. Even the actors and filmmakers themselves are guilty of this. I understand that they want to promote their films and I’m totally for that, but is releasing set photos and leaking grainy footage of trailers taken on a cell phone really the way to do it? Isn’t it already getting a little out of hand? What can they do instead? Actors could post about how the project is coming along or when they wrap without revealing any of the plot leaving nothing for spoilers, false theories, or misguided interpretation.
It’s not just overenthusiastic fans or actors that are guilty of this. Some of these marketing people for the films also think it’s also a good idea to keep releasing individual scenes or clips of the actual movie. “Jurassic World” is the most guilty of this I’ve seen recently. It comes out in about two weeks and some of my friends have actually said that they weren’t going to watch it because so much of the plot has already been ruined with these clips.
There are exceptions. Sometimes we can receive news way ahead of time and it won’t spoil anything. Like when it was announced that Steven Spielberg is directing Ready Player One. This kind of news I can live with because it’s strictly from the pre-production side and it’s not giving away any of the story itself.
Years ago a movie poster and a 60-second ambiguous trailer was all you needed to get hyped up for a movie. That was enough for everyone. What happened?
I think that there can be a happy medium for this. I enjoy seeing hints of what I potentially could see in an upcoming movie I’m excited for, but I certainly don’t want to see stills from every scene, excess details of the plot, and rumored spoilers purposely “leaked.”
What do you think? Do set photos ruin movies? Do they take away from the magic of the movie-making process? Does it have the potential to ruin the final product?